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Mizzou Sweatshirt
Skip itSoft demand (-55.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.97avg listing price — sweet spot $15–$100
Price range
Incredible$18.06–$70.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Review moat
Good1,401.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 80K searches
Returns
Bad10.8%return rate — above 5% kills the launch gate
Growth
Bad-55.4%90-day search growth — must beat 0% to launch
Signals High Returns