30
Mizuno Mvp Prime
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great108.77avg incumbent reviews — the moat a new listing must climb
Avg price
Good$132.72avg listing price — sweet spot $15–$100
Growth
Good+28.0%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.9%return rate — above 5% kills the launch gate
Market size
Bad$50K$50K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$108.85–$212.04cheapest to priciest tracked listing — scored on the share inside $15–$100