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Mission Boat Gear
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+240.5%90-day search growth — must beat 0% to launch
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good607.48avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$236.80avg listing price — sweet spot $15–$100
Market size
Bad$91K$91K/yr · 40K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$15.67–$1388.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand