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Mini Soccer Ball
Worth a lookShows a fragmented shelf (top 5 take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.90avg listing price — sweet spot $15–$100
Price range
Great$6.14–$44.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+56.5%90-day search growth — must beat 0% to launch
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good$343K$343K/yr · 536K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,710.14avg incumbent reviews — the moat a new listing must climb