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Mini License Plate
Worth a lookShows low returns (0.6%), but a small market ($56K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good697.33avg incumbent reviews — the moat a new listing must climb
Growth
Good+46.7%90-day search growth — must beat 0% to launch
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.60avg listing price — sweet spot $15–$100
Price range
Good$7.88–$22.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$56K$56K/yr · 228K searches