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mini inversion table
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great294.13avg incumbent reviews — the moat a new listing must climb
Growth
Great+80.8%90-day search growth — must beat 0% to launch
Avg price
Great$97.60avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Market size
Good$367K$367K/yr · 267K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$27.55–$249.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale