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Military Tent
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Growth
Great+70.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good813.02avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$220.53avg listing price — sweet spot $15–$100
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad$55K$55K/yr · 178K searches
Price range
Bad$64.06–$560.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale