50
michigan sticker
Worth a lookShows low returns (1.2%), but prices mostly outside the sweet spot ($3.60–$12.70) keeps it on the watch list.
Returns
Great1.2%return rate — above 6% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good575.86avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.36avg listing price — sweet spot $15–$100
Market size
Bad$30K$30K/yr · 77K searches
Price range
Bad$3.60–$12.70cheapest to priciest tracked listing — scored on the share inside $15–$100