53
Michigan State Gifts
Worth a lookShows a sweet-spot price point ($22.74 avg), but a small market ($10K/yr) keeps it on the watch list.
Avg price
Great$22.74avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$5.29–$51.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+33.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,135.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 46K searches
Signals No Dominant Brand