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Michigan Socks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.43avg listing price — sweet spot $15–$100
Price range
Great$10.56–$33.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good840.16avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-29.8%90-day search growth — must beat 0% to launch
Market size
Bad$11K$11K/yr · 26K searches
Brand share
Bad100%top-5 brand share — brand-locked demand