49
Michigan Flag
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.21avg listing price — sweet spot $15–$100
Review moat
Great306.95avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$7.02–$27.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$134K$134K/yr · 88K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand