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Mexican Blanket
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$22.93avg listing price — sweet spot $15–$100
Price range
Incredible$17.76–$39.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Good$288K$288K/yr · 938K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad8,367.08avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale