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39

Mcdermott Pool Cue

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Soft demand (-37.4% this quarter) — this niche doesn't clear our bar today.

Market size 49Growth 6Conversion 8Competition 78Returns 74Price range 14Avg price 44Brand share 6Review moat 91Quality gap 25

Review moat

Great189.22

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Returns

Good2.1%

return rate — above 5% kills the launch gate

Market size

Okay$265K

$265K/yr · 206K searches

Avg price

Okay$211.37

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$32.74–$522.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-37.4%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

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