47
Match Attax 2023/24
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great108avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$42.22avg listing price — sweet spot $15–$100
Price range
Great$9.03–$121.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Market size
Okay$122K$122K/yr · 89K searches
Brand share
Bad100%top-5 brand share — brand-locked demand