Skip to content
36

lotus wheel

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 59Conversion 33Competition 11Returns 35Price range 62Avg price 88Brand share 5Review moat 49Quality gap 40

Avg price

Great$63.26

avg listing price — sweet spot $15–$100

Price range

Good$27.95–$143.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+33.7%

90-day search growth — must beat 0% to launch

Review moat

Okay1,623.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.8%

return rate — above 6% kills the launch gate

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$108K

$108K/yr · 65K searches

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand