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Look Keo Cleats
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.47avg listing price — sweet spot $15–$100
Price range
Great$12.96–$27.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+48.7%90-day search growth — must beat 0% to launch
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,175.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay$160K$160K/yr · 60K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand