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52

Longboard

Worth a look

Shows a fragmented shelf (top 5 take 28% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Market size 68Growth 42Conversion 10Competition 87Returns 37Price range 24Avg price 83Brand share 65Review moat 48Quality gap 37

Competition

Great28%

top-5 click share — an open shelf

Avg price

Great$77.83

avg listing price — sweet spot $15–$100

Market size

Good$698K

$698K/yr · 1.1M searches

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,713.85

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Price range

Bad$13.97–$370.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Search terms