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Litelok
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$69.35avg listing price — sweet spot $15–$100
Review moat
Great462.09avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+44.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$143K$143K/yr · 57K searches
Price range
Okay$9.89–$352.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.0%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand