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lily and river
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Good$103.96avg listing price — sweet spot $15–$100
Review moat
Good581.81avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 6% kills the launch gate
Price range
Good$22.48–$157.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.8%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 23K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale