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lifting grips
Skip itSoft demand (-18.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.29avg listing price — sweet spot $15–$100
Price range
Great$6.78–$79.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$485K$485K/yr · 579K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 6% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,263.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.5%90-day search growth — must beat 0% to launch