27
lift
Skip itA concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$78.18avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 6% kills the launch gate
Review moat
Okay2,093avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.41–$270.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 175K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Bad97%top-5 click share — a locked-up shelf