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leg strap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$59.81avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 6% kills the launch gate
Price range
Okay$6.01–$239.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$158K$158K/yr · 17K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,277.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand