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Lead Tape
Worth a lookShows searches that convert (14.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great351.38avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.03–$27.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$490K$490K/yr · 287K searches
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Avg price
Good$12.19avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf