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Lead Sheet
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.68avg listing price — sweet spot $15–$100
Review moat
Great213.56avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.63–$62.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$23K$23K/yr · 40K searches