38
large gym mat
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Avg price
Great$70.99avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$20.54–$182.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,527.68avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 50K searches