32
Lap Warmer
Skip itSoft demand (-84.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.07avg listing price — sweet spot $15–$100
Price range
Great$5.58–$59.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,810.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$91K$91K/yr · 102K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-84.4%90-day search growth — must beat 0% to launch