28
Lamar Jackson Jersey
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great105.14avg incumbent reviews — the moat a new listing must climb
Avg price
Great$72.57avg listing price — sweet spot $15–$100
Price range
Good$10.44–$130.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-24.8%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 106K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand