49
Lacrosse Goal
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Review moat
Great178.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$95.49avg listing price — sweet spot $15–$100
Market size
Good$615K$615K/yr · 266K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Price range
Okay$44.93–$182.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Signals High Price