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L Screen
Skip itWeak search conversion (2.4%) — this niche doesn't clear our bar today.
Review moat
Great162.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$92.64avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$352K$352K/yr · 161K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$52.41–$180.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse