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Kodiak Tent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible87.13avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.2%90-day search growth — must beat 0% to launch
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$189K$189K/yr · 85K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$697.98avg listing price — sweet spot $15–$100
Price range
Bad$186.22–$1389.74cheapest to priciest tracked listing — scored on the share inside $15–$100