56
Kids Lantern
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$17.08avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Price range
Good$8.99–$27.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,498.13avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$141K$141K/yr · 260K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand