35
Kestrel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great147.29avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Good$619K$619K/yr · 124K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$43.62–$984.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$490.31avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price