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Kennesaw State University Apparel

Worth a look

Shows a sweet-spot price point ($23.43 avg), but a small market ($18K/yr) keeps it on the watch list.

Market size 5Growth 78Conversion 19Competition 86Returns 67Price range 83Avg price 95Brand share 45Review moat 80Quality gap 28

Avg price

Incredible$23.43

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$9.05–$48.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great394.05

avg incumbent reviews — the moat a new listing must climb

Growth

Great+67.9%

90-day search growth — must beat 0% to launch

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$18K

$18K/yr · 50K searches

Reviews