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Kayak Hoist
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$21.02–$96.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$59.15avg listing price — sweet spot $15–$100
Growth
Great+78.3%90-day search growth — must beat 0% to launch
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Good$497K$497K/yr · 144K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,623.86avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price