51
Kansas State Wildcats Apparel
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a small market ($61K/yr) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$26.60avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$5.18–$146.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,124.14avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$61K$61K/yr · 140K searches
Signals No Dominant Brand