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Kansas City Royals Shirt

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A small market ($10K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 46Conversion 13Competition 77Returns 17Price range 75Avg price 83Brand share 60Review moat 46Quality gap 37

Avg price

Great$18.38

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Price range

Great$8.47–$34.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Okay+16.9%

90-day search growth — must beat 0% to launch

Review moat

Okay1,896.05

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$10K

$10K/yr · 56K searches

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