Skip to content
42

Kansas City Royals Hat

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 38Conversion 18Competition 69Returns 37Price range 80Avg price 95Brand share 36Review moat 71Quality gap 24

Avg price

Incredible$29.00

avg listing price — sweet spot $15–$100

Price range

Great$7.88–$45.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good659.63

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+10.7%

90-day search growth — must beat 0% to launch

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 106K searches

Products