Skip to content
53

Kansas City Chiefs Water Bottle

Worth a look

Shows a sweet-spot price point ($26.75 avg), but a small market ($58K/yr) keeps it on the watch list.

Market size 14Growth 53Conversion 45Competition 76Returns 83Price range 82Avg price 95Brand share 45Review moat 58Quality gap 22

Avg price

Incredible$26.75

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$10.53–$38.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good1,180.93

avg incumbent reviews — the moat a new listing must climb

Growth

Good+25.4%

90-day search growth — must beat 0% to launch

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$58K

$58K/yr · 60K searches

Reviews