26
K Drill Ice Auger
Skip itSoft demand (-93.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great254.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$308K$308K/yr · 81K searches
Avg price
Okay$307.77avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-93.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$124.89–$544.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price