45
Justin Jefferson Funko Pop
Skip itSoft demand (-41.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.82avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great353.81avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.52–$127.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$87K$87K/yr · 255K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.6%90-day search growth — must beat 0% to launch