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jump rope
Launch itA $5.0M/yr market growing +5.9% this quarter with returns at 1.4% — clears our launch bar.
Market size
Incredible$5.0M$5.0M/yr · 4.2M searches
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Good$5.02–$25.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,615.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf