25
Josh Allen Jersey Buffalo Bills
Skip itSoft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$63.14avg listing price — sweet spot $15–$100
Review moat
Great308.23avg incumbent reviews — the moat a new listing must climb
Price range
Great$25.84–$120.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$74K$74K/yr · 221K searches
Returns
Bad7.2%return rate — above 5% kills the launch gate
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.9%90-day search growth — must beat 0% to launch