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Jigging Rod
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Review moat
Incredible12avg incumbent reviews — the moat a new listing must climb
Avg price
Good$129.02avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+31.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Bad$35.64–$299.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$37K$37K/yr · 69K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale