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36

Jets Jersey

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High returns (11.2%) — this niche doesn't clear our bar today.

Market size 4Growth 15Conversion 9Competition 81Returns 3Price range 67Avg price 95Brand share 73Review moat 50Quality gap 22

Avg price

Incredible$44.09

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good$15.92–$140.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,514.96

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$18K

$18K/yr · 56K searches

Returns

Bad11.2%

return rate — above 5% kills the launch gate

Reviews