46
Jerry Can Water
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$51.24avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$22.56–$125.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good720.13avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Market size
Okay$198K$198K/yr · 104K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price