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36

Jalen Hurts Funko Pop

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A small market ($21K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 20Conversion 21Competition 22Returns 94Price range 89Avg price 95Brand share 16Review moat 93Quality gap 19

Avg price

Incredible$25.74

avg listing price — sweet spot $15–$100

Returns

Great1.0%

return rate — above 5% kills the launch gate

Review moat

Great134.71

avg incumbent reviews — the moat a new listing must climb

Price range

Great$12.79–$43.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$21K

$21K/yr · 49K searches

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