48
Iso Mat
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$104.87avg listing price — sweet spot $15–$100
Growth
Good+41.6%90-day search growth — must beat 0% to launch
Review moat
Good946.28avg incumbent reviews — the moat a new listing must climb
Market size
Good$528K$528K/yr · 216K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay$22.62–$248.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand