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Ir Laser
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Great322.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$557K$557K/yr · 317K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Okay$211.47avg listing price — sweet spot $15–$100
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad$11.62–$604.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale