50
Inflatable Pfd
Worth a lookShows demand growing +112.0% this quarter, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Growth
Incredible+112.0%90-day search growth — must beat 0% to launch
Avg price
Great$82.38avg listing price — sweet spot $15–$100
Price range
Good$23.76–$143.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Good$350K$350K/yr · 200K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,974.88avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand