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Illinois Final Four
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Incredible8.2avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$29.48avg listing price — sweet spot $15–$100
Price range
Incredible$15.91–$34.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$0$0/yr · 18K searches
Growth
Bad-89.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier